Procter And Gamble ( P G - 1473 Words

Background Procter and Gamble (PG) began in 1837 when brother’s in-law William Procter and James Gamble, whose wives were sisters, formed a small candle and soap company. From there PG launched a variety of revolutionary products of superior quality and value. The products include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They also acquired a number of companies to open the doors to new product categories. Today PG is one of the most skillful marketers of consumer packaged goods in the world and is also one of the most trusted brands. The company employs 138,000 people worldwide with a total sales value of $79 billion a year and serves more than 4 billion people in more than 180 countries. Its sustained market leadership rests on a number of capabilities and philosophies such as: Customer knowledge where they study their customers through the use of marketing research and intelligence gathering. It spends more than $100 million on over 10,000 formal research products every year. It also generates more than 3 million consumer contacts via its email and phone center. They also prioritize real life interaction with customers through their marketers and researchers. Long Term outlook Here PG takes the time to analyze each opportunity carefully and prepare the best product, then commits itself to making this product a success. It struggled with Pringles potato chips for almost a decade before achieving market success. PG hasShow MoreRelatedProcter And Gamble ( P G755 Words   |  4 PagesProcter and Gamble (PG) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, and personal care and hygiene, targeting at various segments of consumers. Among the brands carried by PG are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, Colgate, etc. In terms of financial performanceRead MoreCase Analysis : The And Procter And Gamble ( P G. M. K. Fields1221 Words   |  5 Pagesconglomerate client called Proctor and Gamble (PG). For many years, we have worked in partnership with this client with exclusive contract, which meant not to execute PG competitors’ campaigns in our company. (See appendix 1) The negotiation was divided into a several stages, creating added value was one of the longest stages as it required a wide background information, market analysis and calculations of what we can/cannot afford when it comes to price bargaining. Charles G. Fields has described PrincipledRead MoreProcter Gamble : The World s Largest Consumer Goods Company Essay852 Words   |  4 PagesIntroduction Procter Gamble is the world’s largest consumer goods company, with products selling within 65 different brand names. Commonly abbreviated as PG, the Procter Gamble Co. has far outgrown its humble beginnings as small, family run soap and candle shop in Cincinnati, OH. Now, this public, multinational corporation brings in 8 billion dollars a year in sales (Procter Gamble 2015a). Background William Procter and James Gamble, immigrants from England and Ireland, founded Procter GambleRead MoreCorporate Culture of Procter Gamble Essay869 Words   |  4 Pageswell known Procter Gamble enterprise, established in 1837. For over 150 years, PG has defined its corporate culture through their business tactics and way of management. Corporate culture refers to a companys values, beliefs, business principles, traditions, ways of operating, and internal work environment. For over 150 years, Procter Gamble has worked toward maintaining their standards, which has defined their corporate culture. Established by William Procter and James Gamble in the mid 1800sRead MoreThe Challenge Of Maintaining And Improving Brand Management For Procter Gamble1118 Words   |  5 PagesPaper #1: The challenge of maintaining and improving brand management for Procter Gamble Introduction This consulting paper aims to focus on the challenges of Procter Gamble in the area of brand management. The topic of brand management is an important aspect of multi-national companies like Procter Gamble especially in the area of consumer goods. The tasks being encountered by consumer goods companies like Procter Gamble present the highly complicated business environment characterized by increasedRead MorePoctor Gamle1717 Words   |  7 PagesMidterm: Procter amp; Gamble Company By Petrisse Mason ------------------------------------------------- Course Name: Marketing in a Flatworld ------------------------------------------------- Course Number: GMT 725 ------------------------------------------------- Master of Business Administration in General Management School for Business Metropolitan College of New York New York, NY ------------------------------------------------- Professor: Dr. Richard Monahan ------------------------------------------------- Read MoreTaking a Look at Procter Analysis1005 Words   |  4 PagesIntroduction Procter and Gamble (P G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include severalRead MoreCustomer Service and Online Delivery Systems1122 Words   |  5 Pagesand supply frequencies. Some of the benefits of Continuous Replenishment are: †¢ Lead-time reduction †¢ Lower inventory levels †¢ No out of stock or over stock †¢ Improved customer service levels The purpose of this report is to study a company, Procter Gamble (PG) that has successfully implemented and practice the Theory of Constraints Continuous Replenishment method and compare and evaluate inventory replenishment methods of the company I currently work for, MDX Electronics, LLC. (A Motorola Licensee)Read MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations asRead MoreProcter Gamble920 Words   |  4 Pages  and  Positioning:  Pamp;G | |    | Procter amp; Gamble, one of the worlds premier consumer goods companies. Some 99 percent of all U.S. households use at least one of Pamp;Gs more than 300 brands, and the typical household regularly buys and uses from one to two dozen Pamp;G brands. How many Pamp;G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The Pamp;G story provides a great